'Women are the new core,' says Microsoft narrative designer

Quote :

A narrative writer for Microsoft Studios has said that "women are the new core" and that creating more diverse stories, including more female characters and ethnicities, will make for better games.


Speaking as part of a presentation at GDC 2013 (written up by GamesIndustry and Polygon), Tom Abernathy--who has worked on Halo: Reach, The Saboteur, and Destroy All Humans--said the games industry hasn't kept up with today's social culture and that the market for video games is changing at a pace that developers and publishers aren't keeping up with.

"Our audience is leaving us behind," Abernathy said. "The world is changing, it has already changed, and we have not been doing a very good job of keeping up with it."

Abernathy pointed to various studies that show the diverse makeup of modern gamers, including research by the Entertainment Software Association and casual game developer PopCap which states that adult women now make up 30 per cent of US gamers.

"Women are not a small special market on the fringe of the core," Abernathy said. "Women are the new core."

http://www.gamespot.com/news/women-are-the-new-core-says-microsoft-narrative-designer-6406037?'

Do girls even play video games?

What does he mean with this. Will we be seeing more strong independent womenz who don't need no man in xbox games or will the market now mainly consist of farm games and angry birds.

have fun with your cooking games and diet apps, microfaggets.

Zero chance of buying a NextXbox, not just from this statement, but the rumours I keep reading are bloody awful. They can fuck right off.

Really Microsoft????

The Xbox 720 is sounding more and more like a casual console with money stealing practices.

But that's the thing, if Microsoft is out to make a casual console then make it an actual casual console. But no, everything we have heard about the new Xbox doesn't sound casual friendly at all. Casual gamers just want to put the disc in and play. Not go through all this internet hooking up, game installation, anti-used games bullshit.

I mean, at least Nintendo is playing it safe and focus on both the casuals and core gamers. Microsoft on the other hand, seems to be making a more complicated and expensive machine targeted for the more mainstream audience, which is an automated fail. If the rumors are true anyway.

What's worse is you already got reports saying that the PS4 is easier to develop for than the new Xbox.

Well this is a very sexist thread, i have a few girl friends on my xbox friends list and know a few women with ps3s who all play games like cod, gears, street fighter ect

U dick, Im in college and I started laughing out really loudly! Oh my fucking for that's amazing!