Why Bizarre Creations Was Closed

Quote :

Last Friday the creators of Geometry Wars, Blur, and Project Gothem Racing, Bizarre Creations was closed down by Activison. In a interview with Eurogamer, ex-Bizarre design manager Gareth Wilson gave his impressions on why the studio was shut down. He also gave a look back on his best times at the company.

The low sales of Blur many believe was the main reason for Activision’s attempt and eventual failure to find a buyer for the studio. Wilson commented on how the release date which was in the same time frame as Red Dead Redemption and Split/Second was a contributing factor to Blur’s disappointing sales.

We wish all the former Bizarre Creations employees well. Below you can view the farewell video they made last Friday.

Read the full article here.

Really sad video. So sad to see a great studio go down like that. I remember this was like the feeling I got when Pandemic closed down, only this was worse.

activision and their money tsk tsk tsk

Pein wrote:

activision and their money tsk tsk tsk

If you spend tons of money in something and it bombs, you'd be pretty upset too.

Hypnotoad wrote:

Pein wrote:

activision and their money tsk tsk tsk

If you spend tons of money in something and it bombs, you'd be pretty upset too.

They spent tons of money on Blur? Maybe a little on production (probably not a ridiculous amount since it's a gamble) and absolutely no money on Blur's advertising.

Blur's poor sales are the fault of Activision for not promoting it well enough, and Bizarre gets closed because of it.

TRF wrote:

Hypnotoad wrote:

Pein wrote:

activision and their money tsk tsk tsk

If you spend tons of money in something and it bombs, you'd be pretty upset too.

They spent tons of money on Blur? Maybe a little on production (probably not a ridiculous amount since it's a gamble) and absolutely no money on Blur's advertising.

Blur's poor sales are the fault of Activision for not promoting it well enough, and Bizarre gets closed because of it.

Bottom line is, from a business perspective, it was a hard choice, sure, but it was probably the business-smart decision.

Same goes for Guitar Hero.

Bye Bye Awesome Game Maker! :ultracry:

Hypnotoad wrote:

TRF wrote:

Hypnotoad wrote:

Pein wrote:

activision and their money tsk tsk tsk

If you spend tons of money in something and it bombs, you'd be pretty upset too.

They spent tons of money on Blur? Maybe a little on production (probably not a ridiculous amount since it's a gamble) and absolutely no money on Blur's advertising.

Blur's poor sales are the fault of Activision for not promoting it well enough, and Bizarre gets closed because of it.

Bottom line is, from a business perspective, it was a hard choice, sure, but it was probably the business-smart decision.

Same goes for Guitar Hero.

It may have been the business smart decision, but it's ultimately Activision's fault that they had to come to that decision. If they marketed Blur and Blood Stone, they would have sold better and Bizarre wouldn't even be considered for closure.

Basically, Activision fucks up, someone else suffers. Activision runs Guitar Hero into the ground, and a bunch of studios close, leaving people jobless. Activision refuses to market Blur and Blood Stone and is somehow shocked when they sell poorly, and a talented studio closes down.

Activision sucks. Just once I would like to see them take a hit, rather than let other people go down because of their stupid mistakes.

TRF wrote:

Hypnotoad wrote:

TRF wrote:

Hypnotoad wrote:

Pein wrote:

activision and their money tsk tsk tsk

If you spend tons of money in something and it bombs, you'd be pretty upset too.

They spent tons of money on Blur? Maybe a little on production (probably not a ridiculous amount since it's a gamble) and absolutely no money on Blur's advertising.

Blur's poor sales are the fault of Activision for not promoting it well enough, and Bizarre gets closed because of it.

Bottom line is, from a business perspective, it was a hard choice, sure, but it was probably the business-smart decision.

Same goes for Guitar Hero.

It may have been the business smart decision, but it's ultimately Activision's fault that they had to come to that decision. If they marketed Blur and Blood Stone, they would have sold better and Bizarre wouldn't even be considered for closure.

Basically, Activision fucks up, someone else suffers. Activision runs Guitar Hero into the ground, and a bunch of studios close, leaving people jobless. Activision refuses to market Blur and Blood Stone and is somehow shocked when they sell poorly, and a talented studio closes down.

Activision sucks. Just once I would like to see them take a hit, rather than let other people go down because of their stupid mistakes.

They're being sued by Axl Rose. If that helps.

Yeah, but Axel Rose is a prick.

I hope Axl wins. I don't like him either, but at least he didn't recycle GnR songs until the band ran into the ground.

Blur wasn't advertised poorly... I saw quite a few commercials for it.

Stoney wrote:

Yeah, but Axel Rose is a prick.

Correction. Axl Rose is a talented prick.

But seriously, he needs to lose some weight. Have you seen his recent pictures??? Jesus Christ.

D:

........

SHOULD HAVE BEEN TREYARCH D:.

Teckno wrote:

Blur wasn't advertised poorly... I saw quite a few commercials for it.

Yeah it just had a horrible release date. I mean he had to fight against RDR and split/second.

i never even saw a ad for Blur

Teckno wrote:

Blur wasn't advertised poorly... I saw quite a few commercials for it.

I saw them too.



I loled everytime I watch that.

You honestly think Blur had one twentieth of the advertising budget of Call of Duty?

TRF wrote:

You honestly think Blur had one twentieth of the advertising budget of Call of Duty?

Call of Duty is not a standard game. It's a million dollar franchise, it's obvious they're going to get a hell of a lot more advertising. Blur got just as much as any random standard game, maybe even more so.

i saw more adverts for blur than halo reach here in the uk, but then again i only watch bbc three and e4 and itv2 lol