Sony shifting more towards catering to the casuals for 2012?

Quote :

In 2012, Sony will focus on enticing families and younger gamers to PlayStation 3.

"You will probably see us taking the console more towards a slightly younger demographic - more family market," Sony's European leader Jim Ryan told OPM.

"The core gamer will absolutely not be neglected," he quickly added. "There's going to be tons and tons of great stuff for the core gamer from our own studios, third parties.

"But there's some quite interesting stuff happening in a number of areas, which would allow us to open up a market that we accessed pretty successfully on PS1 and PS2, but we haven't yet got to on PS3."

That family market was driven by games like SingStar and Buzz! on PS2. And by a low barrier to entry: a low price point.

"If you look back at the history on PS1/PS2, the vast majority of the business that we did on both those platforms was done at sub-£129 price points," said Ryan.

"We only just got to £199 in the UK a couple of months back, so you can see ... there's still a lot of PS3s potentially to be sold."

Microsoft targeted a similar audience with Kinect and has enjoyed headline dominating sales success, noting 10 million device sales in March 2011 (no update has been given since).

Sony's more modestly marketed PlayStation Move device had shipped 8.3 million units as of October.

We expect Move will be a central part of Sony's 2012 plans.

Meanwhile, however, reports of Kinect 2 and lip-reading accuracy are surfacing. As is talk of a next Xbox.

http://www.eurogamer.net/articles/2011-12-05-sony-aiming-ps3-at-young-gamers-and-families-in-2012

Well at least Sony hasn't forgotten about the core audience. Unlike some companies.

Mecha wrote:

Well at least Sony hasn't forgotten about the core audience. Unlike some companies.

Their statement still worries me. I thought they would give up on the Move by now.

The_Biotic_God wrote:

Mecha wrote:

Well at least Sony hasn't forgotten about the core audience. Unlike some companies.

Their statement still worries me. I thought they would give up on the Move by now.

What's there to be worried about? There is no sign of Sony focusing less on the core audience. Plus, by the time the PS3 goes casual, the PS4 will already be out.

So basically another PS2/1?. What's wrong?

I think what they mean is more games like Sly Cooper and Jak and Daxter.

Sony will continue to make great games for all audiences. Don't worry.

Reaper wrote:

News flash sony....Wii already owns that demographic.

Not for long.

TRF wrote:

Reaper wrote:

News flash sony....Wii already owns that demographic.

Not for long.

Dude I hope Sony stays true to its core fanbase. MS and Nintendo, while they do release an occasional hardcore exclusive, are basically going casual. Sony, unfortunately, is our last hope for the remaining years in this gen and the next. PS4 could be sooo good next gen if they focus their R&D on their 1st party franchises, and ways to improve their online services.

Reaper wrote:

News flash sony....Wii already owns that demographic.

Wouldn't be entirely sure about that anymore. Microsoft sold about 700k Kinects last week alone. That's fucking insane.

But back to the topic, if they're going for the casual with the Move, they really should reconsider cause the Move has failed big time.

I think most of you guys are getting the wrong picture here.


What Sony probably means by "Catering to a younger audience" is that they're gonna release more kid friendly games like Jak and Daxter 'n' Sly Cooper.

NOT that they are going to pull a Microsoft.

RamboOnRedBull wrote:

I think most of you guys are getting the wrong picture here.


What Sony probably means by "Catering to a younger audience" is that they're gonna release more kid friendly games like Jak and Daxter 'n' Sly Cooper.

NOT that they are going to pull a Microsoft.

If they release more games like jak and sly then i will be happier then ever before.

If they pull a microsoft.....Then i will embrace the wii U as my superior overlord. :fuckthat:

Toxicmaniac wrote:

RamboOnRedBull wrote:

I think most of you guys are getting the wrong picture here.


What Sony probably means by "Catering to a younger audience" is that they're gonna release more kid friendly games like Jak and Daxter 'n' Sly Cooper.

NOT that they are going to pull a Microsoft.

If they release more games like jak and sly then i will be happier then ever before.

If they pull a microsoft.....Then i will embrace the wii U as my superior overlord. :fuckthat:

ROFLMAO.

You'll be playing an iPad as a controller