I liked it, EA, as much as they are hated, constantly produce great products. The Mass Effect 3 gameplay demo and trailer were amazing, although you should see the nerdrage on the BioWare forums.
"Herp de Derp, Mass Effect of War and Call of Mass Effect" are just some of the names being swung around by the hardcore RPG crowd, as if Mass Effect was in anyway a true RPG, fucking idiots.
Battlefield 3 looked ZOMG!!! Whoever has a top PC, they are in for a treat, seriously, never seen a game look so good. Mindblowing.
I'm actually dreading seeing the console version. :/
Overall, a really good show.